The Blog

Guides for founders building software

Straight-talk advice on turning an idea into a real product — costs, hiring, and what the build process actually looks like. No jargon.

Basics

MVP vs. Prototype vs. POC: What Non-Technical Founders Actually Need

These three words get used interchangeably and they mean very different things. Here's what each one is, what it costs, and which one you actually need first.

July 1, 20266 min read
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Hiring

How to Hire a Software Developer When You're Not Technical

How do you hire for a skill you don't have? A field guide to vetting developers, asking the right questions, and protecting yourself when you can't read the code.

June 26, 20268 min read
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Process

How Long Does It Take to Build an MVP?

Most MVPs take 2–4 months from first call to launch. Here's the stage-by-stage breakdown, and the handful of things that actually speed it up or slow it down.

June 24, 20266 min read
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Basics

No-Code vs. Custom Code for Your MVP: How to Choose

No-code is cheaper and faster — until it isn't. An honest look at when to use tools like Bubble and Webflow, and when custom code is the right call.

June 19, 20267 min read
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Hiring

How to Choose an MVP Development Company (2026)

The wrong build partner can cost you months and your whole budget. A practical checklist for choosing an MVP development company you can actually trust.

June 16, 20267 min read
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Pricing

How Much Does It Cost to Build an AI App in 2026?

AI apps have two price tags: the build and the running cost. Here's what each really looks like in 2026, what drives them, and how to avoid a nasty API bill.

June 12, 20267 min read
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Pricing

How Much Does It Cost to Build an MVP in 2026?

Freelancer, agency, or studio — here’s what an MVP really costs in 2026, what drives the number up or down, and how to get to launch without overspending.

June 3, 20267 min read
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Hiring

Developer vs. Agency vs. Dev Shop: A Non-Technical Founder’s Guide to Hiring

A freelancer, a big agency, and a small studio will quote you wildly different numbers. Here’s how to tell which one is actually right for where you are.

May 20, 20268 min read
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Process

From Idea to Launched App: What the MVP Build Process Actually Looks Like

What really happens between "I have an idea" and "it’s live"? A clear walk-through of the MVP build process, realistic timelines, and where founders go wrong.

May 6, 20268 min read
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